7 Softest Pillows Of 2023

The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

There’s nothing like sinking into a clean, comfy bed at the end of a long day. While sheets, comforters, and mattresses can all bring their own qualities to the (slumber) party, nothing is more personal than where you lay your head.

Whether you want to rest atop a structured memory foam pillow that will support your neck or sink blissfully into a soft cloud of sustainable down, the right pillow can make or break your nightly Z’s. We’ve rounded up some of the best pillows on the market for every kind of sleeper— from side sleeper support to those who like to stack their pillows up. So you can get your deepest sleep yet!

And while you’re upgrading to new soft, supportive pillows, maybe the rest of your bed could use a glow-up! Check out our guides for organic & sustainable bedding sets and organic mattresses, and hit that morning snooze button one more time.

1. Tuft & Needle

Best For | Soft but supportive foam pillow Filled With | T&N Adaptive® foam with graphite and cooling gel Price for one standard pillow | $100

This Tuft & Needle pillow is where comfort and support combine to make the perfect landing place each night. Designed to adapt to your body, these GREENGUARD Gold & CertiPUR-US® certified foam pillows keep their shape all night long, helping you not only fall asleep but stay asleep. Dense enough to offer neck and spinal support while graphite and cooling gel wick away heat, so you’re always on the cool side of the pillow, no flipping necessary. Pro tip: order two because—according to our editors—your partner will likely try to steal it in the night. 😉

Shop Tuft & Needle

2. Brooklinen

Best For | Down pillows designed for every sleep position Filled With | Ethically sourced Canadian down Price for one standard pillow | $89-$109

If you’re the Goldilocks of down pillows and haven’t quite found the plushness level that is juuuust right, Brooklinen might be what you’ve been searching for. With three different constructions to accommodate stomach sleepers, side sleepers, and even those of us who like a little bit of everything, you’re sure to find your perfect fit! These down pillows are Downmark certified, which provides strict guidelines for the highest quality standards for sustainable and ethical harvesting practices (never live pluck or foie gras down!). So no need to lose sleep over your dream down pillow.

Shop Brooklinen

3. Silk & Snow

Best For | Neck pain Filled With | Down-like microfiber fill, CertiPUR-US® certified shredded memory foam core Price for one standard pillow | $75

If you’ve ever woken up with a crick in your neck, you know how essential it is to find the perfect support pillow. Silk & Snow’s down alternative memory pillows are stuffed with a shredded memory foam core, making them just as soft as down but also easily adjustable and supportive for your body’s needs. The fill is also OEKO-TEX and CertiPUR-US® certified, so you can rest easy and get your deepest, toxic-free sleep yet!

Shop Silk & Snow

4. Parachute Home

Best For | Recycled down pillows Filled With | Fill is made of 100% recycled European white down Price for one standard pillow | $109

In their first-ever circular program, Parachute Home recycles returned down pillows into plushy new ones in a 70% recycled cotton shell. With medium density and 700 fill power, this pillow is supportive yet airy, not too firm but not too slim, and ideal for a sleeper who likes to flip positions throughout the night. Sleep soundly knowing your luxurious, soft pillow is helping to decrease landfill waste with its second life in your bed!

Shop Parachute Home

5. Boll & Branch

Best For | Luxury American down pillows Filled With | Responsibly sourced, cruelty-free down from US farms Price for one standard pillow | $158–$198

If you’re looking for a luxurious yet sustainable sleep, Boll & Branch makes a USA-made cruelty-free down pillow that’s got your name on it! These RDS and OEKO-TEX certified pillows are made with a three-chamber construction, designed in soft, medium, and firm densities for stomach, side, and back sleepers, respectively. The down is triple washed, making it twice as clean as the US government standard and creating a pristine, longer-lasting softness to your new favorite pillow.

Shop Boll & Branch

6. Buffy

Best For | Budget-friendly alternative pillows Filled With | 100% GRS-certified, BPA-free, recycled PET fill Price for one standard pillow | $55

Looking for an alternative down pillow that won’t break the bank? Buffy’s Cloud pillow is as soft as well, a cloud, filled with extra fluffy recycled material made from 24-30 recycled plastic bottles per pillow. It’s wrapped in a sustainable TENCEL™ lyocell fiber shell, and it’s made with sustainably harvested material that absorbs moisture more efficiently than cotton and excels at keeping skin cool and dry all night long. Choose from soft, medium, or firm for the perfect plushness level just for you!

Shop Buffy

7. Coyuchi

Best For | Organic down alternative pillows Filled With | Hypoallergenic, GOLS-certified organic Dunlop latex Price for one standard pillow | $128

If fluffing down is not your thing and memory foam feels a bit too stiff, Coyuchi’s Organic Shredded Latex Pillow might be the one for you! Filled with plush shreds of GOLS-certified organic Dunlop latex, these hypoallergenic pillows are easy to scrunch and mold to your ideal shape while retaining their fluff. If allergies have you steering clear of down, you’ll love how shredded latex imitates its loft and plushness while being naturally resistant to mold, mildew, and dust mites. Resilient and durable, this sustainable pillow will have you catching Z’s in no time!