Beauty Archives - The Good Trade https://www.thegoodtrade.com/category/style/beauty/ Tue, 23 May 2023 20:28:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://www.thegoodtrade.com/wp-content/uploads/2023/01/favicon.png Beauty Archives - The Good Trade https://www.thegoodtrade.com/category/style/beauty/ 32 32 The Best Memorial Day Sales From Sustainable Brands—Including Mattresses And More https://www.thegoodtrade.com/features/memorial-day-sales-sustainable-brands/ https://www.thegoodtrade.com/features/memorial-day-sales-sustainable-brands/#respond Tue, 23 May 2023 15:13:13 +0000 https://www.thegoodtrade.com/?p=30788 The best Memorial Day 2023 sales from sustainable brands, including organic mattresses, eco-friendly home decor, and sustainable fashion.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

The unofficial start to summer is this weekend, and you’ll find many of us here in the US spending time with family, friends, and loved ones over this long weekend.

You’ll also see Memorial Day sales everywhere—from storefronts to websites, many brands use this moment for cutting prices before the new season. If there’s a product that’s long been on your wishlist, or in need of replacement, we’ve gathered the best deals from our favorite sustainable brands. Because finding more sustainable choices on a smaller budget can be difficult, and we’ve found seasonal sales to be one of the most helpful approaches. Well-crafted and fairly made goods are inherently more expensive than those available on the ultra-mass market, sometimes leaving folks who have less money to spend feeling excluded (which isn’t sustainable either).

Below you’ll find a regularly updated list of the sales you can find this weekend—if there’s a product or brand on your list, be sure to bookmark this page as new sales will go live daily through the weekend. (The most deals will be live between Friday May 26th and Monday May 29th.) We especially encourage you to use this list as a reference for goods you were already planning to buy. If you have a specific brand or item in mind, skip all the rest and hit Ctrl+F or ⌘+F on desktop to search the page for what you want. (If you’re on mobile here’s how to find on page on Apple and Android devices.)

Wherever this weekend takes you, we’re wishing you a restful one filled with the people and places you love the most.


Mattresses

  • Awara, one of our favorite organic mattress brands (especially for warm sleepers), is offering $799 of savings on your Memorial Day mattress purchase! Save $300 on all eco-friendly hybrid mattresses with certified organic latex and get $499 worth of sleep accessories—a sheet set, latex pillows, and a mattress protector. This sale runs through June 5th.

  • You can save 35% sitewide at Bear, our favorite affordable mattress brand which is also great for athletes and active folks, through June 5th. Plus, you get $400 worth of sleep accessories with any mattress purchase! Use code MEMDAY at checkout.

  • Dreaming of better sleep, especially if you’re dealing with back pain? 😴 You can save 40% off all Dreamcloud mattresses through June 5th and get the support you need. (Offer auto-applied at checkout).
Get $799 of savings on your mattress purchase with Awara through June 5th.
  • Save $350 when you spend more than $1000 at Saatva when you use this link through May 31st—valid on mattresses, bedding, and furniture so you can even snag some gifts for Father’s Day.

  • Plushbeds is offering a sitewide sale across all their categories! Save $1,250 on any bedroom mattress, and get $599 worth of free bedding with purchase. You can also get 25% off toppers, pillows, and bedding as well as RV mattresses and sofa mattresses. Even better—use code GOODTRADE100 for an additional $100 of savings on any bedroom mattress.

  • Take note—Avocado is offering sales across all our favorite products. Save 10% on all mattresses, toppers, and pillows when you use code HONOR at checkout, but don’t sleep on the 30% off latex mattress sales, and additional discounts on clothing, bedding, and furniture (we’ve got our eye on the zero waste slatted bench).

  • Looking for an eco-friendly mattress that’s actually firm? Plank’s flippable mattress offers two firmness options, and you can save 25% in store and sitewide through May 25th. Use code MEMORIAL25 at checkout.

  • Birch mattresses are designed with optimum pressure relief in mind and crafted here in the USA—so you can sleep supported every night. Save 25% sitewide when you use the code MEMORIALDAY25 and get two free eco-rest pillows with any mattress purchase.

  • For a memory foam mattress that offers an unforgettable night’s sleep, Brentwood Home has you covered. Use code HONOR at checkout for 10% off sitewide (the yoga mats are worth the splurge).

  • And if you’re still making up your mind on what firmness you’d like, head over to Spindle for the adjustable latex mattress that you can change to fit your comfort needs. Save up to $700 on select mattresses through May 23rd, auto applied at checkout.

Home

  • Save 10% sitewide on your purchase at Sabai—our team’s go-to brand for sofas, sectionals, and now rugs too! Discount is automatically applied in the cart.

  • We adore The Citizenry‘s timeless and elegant decor, and are even more excited that the brand is offering up to 30% off sitewide! Save on elevated home goods at The Citizenry through May 30th.

  • For the best in designer dishes, gorgeous glassware, and chef-worthy cookware you can’t miss Food52‘s sale this weekend! Use the code SUMMER at checkout and save 20% off purchases under $200 and 25% on purchases over $250—especially perfect for housewarmings and newlyweds.
Save up to 25% off sitewide at Food52 through May 30th with code SUMMER.

  • There’s one brand of sheets our editor can’t stop raving about, and it’s Sijo. This bamboo-based bedding brand is cozy, but stays cool for hot sleepers (and warm for cool sleepers!)—save 20% off sitewide using code MEMORIAL23 through May 30th.

  • Coyuchi is a TGT favorite for their luxurious bedding, blankets, and bath linens—head to the site where you can find up to 70% off clearance items, through May 29th.

  • Parachute Home rarely offers sales, so this is the time to snag your favorites. You can save 20% on all orders, automatically applied at checkout, including furniture! This sale runs through May 29th.

  • For Memorial Day 2023, ettitude is discounting the whole collection of bamboo linens by 23% through May 30th. We highly recommend the soft and lightweight bamboo towels.

  • You’ll find the cutest cookware and bakeware at Great Jones, and this weekend you can save 25% off sitewide (with a few exceptions). Use code MDW25 at checkout and get cookin’!

  • Maybe you’re skipping the car this summer and looking for a more sustainable alternative—Juiced Bikes carries a wide range of performance electric bikes, including off road and commuters. Save $400 on select e-bikes, no code required, through May 30th.

Fashion

Save up to 70% sitewide at WARP + WEFT with code MDW40 through May 29th.
  • All eyes on Zenni Optical this weekend 👀 Use code SAVE23TGT at checkout for up to $15 off your purchase of $85 or more.

  • Aurate is the sustainable jewelry brand making luxury more accessible. For everyday fine jewelry, save 30% sitewide with the code MEMORIAL30 through May 31st.

  • Save on denim well before back to school with WARP + WEFT this weekend. Save up to 70% off sitewide when you use the code MDW40 at checkout through May 29th (psst—even full price the jeans are under $100!)
  • Naadam isn’t just for snuggly winter sweaters—check out the breezy summer collections like the Country Club Cashmere and matching cashmere short sets. You can save 25% off your order with code MDW25 through May 26th.

  • Harvest & Mill‘s new Organic Heirloom Brown Collection is made with 100% dye-free organic cotton that naturally grows brown. Exclusively made through the brand’s traceable USA supply chain, the collection is fully vegan and carbon neutral. Use code SUMMER2023 for 15% off sitewide, May 26 through May 29.

  • HYER GOODS, an accessory brand creating bags and purses out of deadstock materials and factory scraps, is running daily deals throughout the weekend.
    • MAY 26: Use code FANNYFRIDAY for discounts on fanny packs
    • May 27: Use code PICTURETHIS for discounts on the Luxe Camera Bag
    • May 28: use code SHOULDERS20 for 20% off shoulder bags
    • May 29: Use code BUCKETDAY for discounts on the Signature Bucket Bag Silhouettes


Beauty & Wellness

  • Get it on (and get 20% off) with Foria’s sexual wellness and self care products through June 1st with the code GOODTRADE at checkout.

  • If you’re restocking your beauty cabinet with 100% PURE, why not get something a little extra? Use code COCONUTS to get a set of Coconut bath and body minis with orders $85 or over, through May 31st.

  • Vegamour, the haircare brand committed to nourishing long and healthy hair, is offering 25% off sitewide through May 29th—just use code SUMMERSALE at checkout.

Remember to check back for more deals daily! The most deals will be live between Friday May 26th and Monday May 29th.


Featured image from Awara.


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I Tried Prose To Heal My Damaged Hair—Here Are The Results (2023 Review) https://www.thegoodtrade.com/features/reviews-prose/ https://www.thegoodtrade.com/features/reviews-prose/#comments Tue, 09 May 2023 17:34:29 +0000 https://www.thegoodtrade.com/?p=30393 Despite the good hair genes in my family (both my sisters have the coveted mermaid hair; people can never believe they aren’t wearing extensions), my hair has always been a pain point. Blame it on the box dyes I started using in middle school, or rather my obsession with looking like Rachel McAdams in The...

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Despite the good hair genes in my family (both my sisters have the coveted mermaid hair; people can never believe they aren’t wearing extensions), my hair has always been a pain point. Blame it on the box dyes I started using in middle school, or rather my obsession with looking like Rachel McAdams in The Notebook. Unfortunately, Revlon’s discounted drugstore dye did not turn my fine brown hair a natural shade of red—or any of the many other colors that followed (post-breakup dyes, anyone?). Instead, it fried and colored my strands strange shades of whatever result I was truly after. Then again, it was the early ‘00s, so I just kept dying it. 

In the past decade, I’ve worked to repair my hair after all that damage from my younger years. Breaking up with box dye was a start, but healing my scalp and seeing new growth has taken a lot more. I’ve tried it all, from scalp brushes and treatments to the fanciest shampoos and serums to eating “hair superfoods” and trying out supplements. To say I’ve been desperate to find a solution, preferably something natural and affordable, is quite an understatement, which is why I jumped at the opportunity to try Prose.

Prose was founded in France in 2017. The brand’s lab is in Paris, and the team’s HQ operates in Brooklyn. If you spend any time on social media, you’ve likely seen your favorite influencers boast about Prose, or you may at least recognize the branding, which is super fun and a bit flirty. The B Corp Certified and Climate Neutral Certified brand formulates custom regimens for each customer based on an in-depth haircare survey you take on the site. Here’s how it works: 

On the website, you answer a series of questions so Prose can “understand your unique hair needs and goals, lifestyle, and environment.” Questions range from age and hair type to how often you wash your hair to your daily diet and water intake. There are even questions about your location since air quality and humidity make a difference. The survey is about 30 questions and takes roughly 10 minutes. 


Once you’ve submitted your results, Prose then formulates a custom haircare regimen, including products, supplements, and a suggested routine. My profile showed that my hair could benefit from nourishment, fiber repair, and a scalp detox, among other recommendations. What I really loved about this part of the process was that I got to see exactly what ingredients were in the formulas since I’ve always found it challenging to understand haircare labels and what/why certain ingredients are in there. 

Prose ingredients

Prose’s formulas are safe, natural, and sustainable. The brand promises that every ingredient used is “meticulously researched by our world-class R&D team and sustainably sourced from trusted partners around the globe.” Formulas are cruelty-free and have zero parabens, sulfates, phthalates, mineral oils, or GMOs. Prose can also make specific hair products vegan, and they have silicone-free, dye-free, and fragrance-free options. 

If you do prefer a fragrance, Prose lets you choose the scent for your products before checkout, which is a fun perk! I selected one that is no longer available but has a light floral scent. Again, you can choose unscented if you prefer fragrance-free or are sensitive to smells. This great personalized option makes the brand that much more special, which they are very good at. 

Now, for my experience trying Prose on my very damaged hair, which the survey results kindly pointed out. I was sent a shampoo, conditioner, and two hair masks (one for the scalp and one for the ends) to use over the course of a few weeks. Costs start at $32 for shampoo, with discounted subscriptions available. 

When my haircare arrived, I immediately felt seen and cared for upon opening the box. The products were carefully packaged; each bottle had a personalized label with ingredients and my name. There were also detailed instructions explaining when and how to use the masks.

Before using Prose, I alternated between a few different shampoos and conditioners from brands like Kristin Ess and other semi-affordable Target options. For this experiment, though, I decided to halt the usage of any product that wasn’t Prose so that I could get the maximum benefits from the customized formulas. 

I started with the pre-shampoo scalp mask and hair mask. The custom cards with the kit gave easy-to-follow instructions about when and how to use them. (“Begin with damp hair. Part into sections…”) I was most excited about the scalp mask, which exfoliates, detoxifies, and helps balance oil. My hair can get excessively oily after only one day, so I was eager to see if this would tone that down. The hair mask, which goes on the ends, is meant to revitalize and repair for overall health, which, again, my damaged hair very much needs. I put both on and let them sit for the specified 5-15 minutes. 


Next, I hopped in the shower, rinsed out the masks, and introduced my hair to the shampoo and conditioner. It’s super foamy, which I am grateful for as it makes me feel like I’m really getting my hair clean. After a rinse, towel dry, and a quick blow dry to see the results, my hair felt soft and silky. So far, so good. 

For the next few weeks, I continued to use the masks as instructed and only washed with Prose, usually every two to four days, depending on the week. While my hair seemed to soak up the nutrients at first, it eventually adjusted to the formulas, and my hair didn’t feel as clean in the hours after washing it. I’ve also continued to struggle with oily hair on day two, so that hasn’t really changed. 

Prose hair mask

I do notice less hair loss though, and my color has faded minimally (it usually fades a lot with other color-protecting shampoos). I also love that, with Prose, I can give feedback about the formulas and adjust them for my next order to address any concerns or changes. The process of restoring hair health is an evolving and sometimes lengthy journey, and while I think this regimen is helping, it may just take a bit longer than 30 days to restore decades’ worth of damage. 

Overall, I loved my experience with Prose, from the questionnaire and certified clean ingredients lists to the personable packaging and custom natural formulas. It’s an excellent brand for anyone needing more than a standard Target shampoo for hair health, and while a bit pricier than drugstore brands, you get what you pay for. After too many years with box dye and cheap hair products, you can bet I’ll be a repeat Prose customer.

Left: before; Right: after 30 days of Prose

KEY TAKEAWAYS

  • Prose was founded in 2017 and is a Certified B Corp and Climate Neutral Certified.
  • The brand offers custom formulas for your hair based on a survey you take on the website. All formulas are safe, natural, and sustainable. The brand promises that every ingredient used is “meticulously researched by our world-class R&D team and sustainably sourced from trusted partners around the globe.”
  • Costs start at $32 for shampoo, with discounted subscriptions available.
  • Customers can give feedback about their formulas and adjust them for their next order to address any concerns or changes.

Kayti Christian is the Managing Editor at The Good Trade. She has a Master’s in Nonfiction Writing from the University of London and is the creator of Feelings Not Aside, a newsletter for sensitive people.


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I Reviewed True Botanicals Best-Selling Products—Here’s My Honest Take https://www.thegoodtrade.com/features/reviews-true-botanicals/ https://www.thegoodtrade.com/features/reviews-true-botanicals/#respond Tue, 09 May 2023 15:00:00 +0000 https://www.thegoodtrade.com/?p=30261 Our editors review True Botanicals skincare collection.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

At the age of 32, True Botanicals founder Hillary Peterson was diagnosed with thyroid cancer. This inspired her to look seriously at the skincare products she was using and her overall health. 

Ironically, I’ll be turning 32 myself this summer and I’ve been dealing with a lump near my own thyroid. Thankfully, my mass turned out to be benign, but the parallels felt eerily similar, and I could deeply empathize with how Hillary must have felt. Don’t we all deserve products that are free of toxins and protect our health, not endanger it?

The timing felt fortuitous to get to review True Botanicals products while I was reconsidering my own health. I appreciate how thoughtful the brand has always been, from its sustainable packaging to third-party certifications (MADE SAFE certified! EWG certified! FSC certified!) to its focus on regeneratively farmed ingredients.

My hot take? Well, you definitely get what you pay for—and this skincare works.

Now, I should disclose again that I’ve spent the last year working with a dermatologist, so certain medications have drastically improved my skin (bless you, Spironolactone). But I can fairly say that True Botanicals products have enhanced my skin too and felt luxurious to use along the way.

True Botanicals has three signature collections: renew, clear, and calm. renew focuses on anti-aging, clear is for blemish-prone skin, and calm is for ultra-sensitive skin. If you’re not sure where to start or are overwhelmed by the different options, you can schedule a free consultation via Zoom. I personally opted to try most of the best sellers and award winners (awarded by Allure, Harper’s Bazaar, Byrdie, and more), so here was my all-star lineup:

true botanicals review

OK, let’s dive in.


Moisture Lock Glossy Lip Balm, $24 

A mirror and sits next to the open product on a table.

I am ashamed to admit this publicly online, but I will do so here just for you, dear reader: My AIM screen name in middle school was “lipglosslovex” and so I feel it’s fair to say that I have long been into the best lip products. (My ride-or-die to date is ILIA’s Lip Tint, but I digress.) 

I opted for clear (the other choice is red), and I was genuinely impressed with how easy it was to warm up and dab on without feeling sticky or too watery. It’s designed to “help fight signs of aging while drenching your lips in nourishing moisture,” and while I can’t say I see a difference in the “age of my lips,” they felt hydrated. 

The formula includes hyaluronic acid and pomegranate sterol instead of animal-derived lanolin, which I appreciate as a vegetarian. The seed oil makes my lips feel plump in the best way. It also has the loveliest rose scent, so it feels like a treat to put on. Now, $24 is a bit higher than what I’d typically spend for such a small amount, but if you opt to subscribe, the price drops 15% (making it closer to $20), which seems worthwhile since shipping is always free.


Body Love | Boob Cream, $48 

The product lays face up on a table.

The True Botanicals team really wasn’t kidding when they said it was ultra-rich. It smells heavenly—like your favorite florals and candles—without being overpowering. And because it’s designed for such a delicate area—the neck, décolleté, and breasts—I like how a little goes a long way without feeling greasy. My skin felt nourished, and while I haven’t seen any long-term effects quite yet that address any “crepiness,” stay tuned. I’ll share an update if that changes! 


Deep Repair Eye Serum, $90

I have genetically dark circles under my eyes (thanks, Mom, I still love you though) so I’ve been dealing with some volume loss, fine lines, and shadows. But—and this is a big but—I also know it’s unreasonable to expect an eye serum to fix volume loss, so my expectations here were pretty tempered.

At just 0.42 fluid ounces, this bottle is teeny tiny. I was surprised at how small it was for such an expensive product. The formula is very concentrated, using blackberry seed and carrot seed oils, and has a neutral, natural scent. And the reviews are right once again: A little goes a long way. I only needed a tiny drop or two every time, and it blended seamlessly into my under-eye area, quickly reducing puffiness and looking brighter. Ultimately, I suppose I’d prefer a super-concentrated formula like this one that actually works and is slightly more expensive rather than a cheap alternative filled with water or synthetic fillers.


Vitamin C Booster, $90 

Per the True Botanicals site, “Since Vitamin C is unstable and degrades once exposed to liquid, this booster is in powder form to remain stable and potent until the moment you use it.” Consider me impressed.

While not inexpensive, I do feel good about the amount of use I’m getting out of the powder formula since I can mix it with any other oil or serum I’m using. In my case, I added just 1-2 shakes to the Pure Radiance Oil and it magically absorbed into my skin. 

Unlike other Vitamin C oils I’ve tried, this one didn’t irritate my skin or drip right off. I’ll continue using this for months to come, but the jury’s out on if I’ll repurchase at such a high price point if I don’t see an improvement in my hyperpigmentation.


The SuperSEA Firming & Lifting Treatment, $188 

The treatment (made with seaweed and sea minerals) is “clinically proven to give you a lift” by visibly firming, tightening, and lifting your cheekbones and jawline. Now since I’m only in my early 30s, I’m probably a bit outside of the target demographic, so I didn’t see as drastic results compared to the clinical test where 92% said their skin looks and feels tighter and better defined. But I did notice how my skin seemed to immediately “drink” in the formula; by the time I had dabbed it into my neck, the parts I had rubbed into my face had already disappeared. 

Afterward, my skin felt a little sticky but overall supple and smooth. If you’re dealing with a loss of elasticity, have any roughness, or want to reduce wrinkles, I could see this working well. And if you’re hesitant about the price, there’s a 30-day guarantee with free shipping and simple returns. Hopefully, this will become available in a sample/trial size in the future so you can experience the treatment before committing.


The renew collection: Pure Radiance Oil, $110 | Chebula Active Serum, $90 | Chebula Extreme Cream, $110

It was pretty clear to me why Pure Radiance Oil is one of the brand’s best-sellers. This oil is crafted with a number of seed oils, including chia, kiwi, passionfruit, and papaya. (Call me weird, but that kind of makes me hungry to think about.) Mixed in with the aforementioned Vitamin C Booster, a few drops absorb right into my skin. I’ve been using it every morning and I really like that it’s not greasy, smells lovely, and keeps my face hydrated. And can we just talk about that gorgeous amber color? 

You can use this as a PM treatment, too, and I wonder if you’d get double the results if you used it twice a day—if you try this method, let me know! For now, this will stay a staple in my morning routine and one I could see myself buying again.

The Chebula Extreme Cream was named an Elle Green Beauty Star in 2022, and so I was curious if I’d see the same results “100% of women experienced” in the True Botanicals clinical trial. The brand says it works because “it’s one of the ONLY moisturizers in the world made without any pore-clogging waxes,” and I can say that it hasn’t irritated my skin at all to date. The moisturizer is light pink (a treat!), smells vaguely like a mix of clay and rose, and has a thick but spreadable consistency that’s easy to apply. It definitely gives me dewy, glowy vibes and I’m starting to see an improvement in dullness too.

Lastly, the #1 best seller at True Botanicals: The Chebula Active Serum. This formula is lighter than the Pure Radiance Oil, both in color and weight, and they can work in tandem with the serum first, followed by the oil on top. Based on a six-week trial with women aged 35-65, 100% experienced softer and smoother skin in just a week. Again, I’m a bit younger than this age range, but I’ve really enjoyed this product so far. It’s got an herby scent, which I assume comes from the chebula itself, plus the elderberry, ginger, and echinacea, and it’s a bit milkier than most serums I’ve come across. 

When I want to keep things simple, I put on the Chebula Active Serum first, mix in a bit of the Vitamin C Booster into the Radiance Oil, then apply that second. I walk around feeling a bit like a glazed donut, but hey, my skin looks pretty amazing.

Overall, I’m impressed with the quality of True Botanicals and their formulas. Everything is so highly concentrated and effective that it’s hard to be mad about the price point—these are definitely worth the investment if you can swing ‘em.


Key Takeaways

  • True Botanicals offers biocompatible skincare aimed to help with anti-aging, blemishes, and ultra-sensitive skin. Ingredients are sustainably or regeneratively sourced and are all clean, cruelty-free, and MADE SAFE certified.
  • The price point is on the higher side, but we’ve found that the formulas are packed with high-quality ingredients that last for months at a time.
  • While you could theoretically skip on some of the supplemental offerings like the lip balm and boob cream, the signature collections are absolutely worthwhile to invest in, depending on your skincare needs.

Henah Velez (she/her) is the Senior Editor at Money with Katie at Morning Brew, as well as a writer at The Good Trade. She holds a Master’s in Social Entrepreneurship and is a proud Rutgers grad. Originally from NJ, Henah’s now in the Bay Area where she loves shopping small, hanging with her pets, or traveling.


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7 Best Sulfate Free Shampoos That Won’t Disrupt Your Hormones https://www.thegoodtrade.com/features/sulfate-free-shampoo/ https://www.thegoodtrade.com/features/sulfate-free-shampoo/#respond Tue, 09 May 2023 14:00:00 +0000 https://www.thegoodtrade.com/?p=30207 The best sulfate free shampoos for happy hair and happier hormones.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

By now, you probably know all about the benefits of using sulfate-free shampoo to help preserve your hair’s shine and color and to reduce irritation. Sulfates can also be potential endocrine disruptors, meaning they can dysregulate your body’s natural hormone production, causing you to produce too much or too little of certain hormones. 

But good shampoo doesn’t need sulfates to do its job—we’ve rounded up some of our favorite shampoos that clean hair with other surfactants or cleansing agents. These science-backed brands use clinically-proven formulas to boost hair health and target specific hair goals, like repairing damage, managing frizz, or adding volume. And our very favorite formulas keep sustainability top of mind—some are even Certified B Corps. Read on for our favorite sulfate-free shampoos.


1. Prose

Best For | Custom formulas
Natural & Organic | Organic & natural ingredients, free from parabens, sulfates, & GMOs
Price | $32

Prose believes that all hair is different, so all shampoo should be, too. They make custom clean sulfate-free formulas based on your hair type, specific concerns, and where you live, adding in more of what your hair actually needs—like oat oil for color protection, honey for volume, arginine for heat protection, or apple cider vinegar for shine—without the junk. Prose is a B Corp and Climate Neutral, and they’re constantly updating their formulas with the newest research from their Paris lab.


2. Jupiter

Best For | Dandruff
Natural & Organic | Naturally derived and plant-based ingredients
Price | $25

Jupiter’s Balancing Shampoo calms scalp irritation and rejuvenates locks with a color-protecting, sulfate-free formula that controls oil production. It’s made with 1% zinc pyrithione, an active anti-fungal commonly used to treat skin conditions that cause flaking (like dandruff), while keeping hair moisturized with ingredients like squalane and coconut oil. Best combined with Jupiter’s Nourishing Conditioner, the shampoo leaves a natural mint, vanilla, sage, and lavender scent, to make fighting dandruff one of the most luxurious parts of your day.


3. Vegamour

Best For | Sustainable ingredient sourcing
Natural & Organic | Nontoxic, 100% vegan ingredients from fair trade partnerships
Price | $38-58

Vegamour develops its hair products with four core pillars in mind: vegan ingredients, a holistic approach to hair wellness, clinically-proven formulas, and bioavailability, or the body’s ability to absorb ingredients. Their shampoo line includes products formulated for different hair types or hair concerns like volumizing or strengthening. They’re all color-safe and free of sulfates, phthalates, silicones, and artificial fragrance—they scent their products with natural ingredients like citrus and ylang ylang. The brand is committed to sustainability, too, creating its own supply chains and fair trade partnerships. 


4. JVN Hair

Best For | Patented hemisqualane
Natural & Organic | Free from silicone & sulfates
Price | $21

Founded by Queer Eye star and hairstylist Jonathan Van Ness, JVN Hair makes products created with 100% clean ingredients, keeping sustainability and inclusivity top of mind. They make three shampoos—hydrating (for all hair types), volumizing (for finer hair types), and strengthening (for damaged hair types). All three formulations are color-safe, vegan, and free from sulfates and silicones, and they all use JVN’s patented hemisqualane, a molecule made from sustainably sourced sugarcane that penetrates the hair shaft for deep nourishment.


5. Sienna Naturals

Best For | Curly, coily, and textured hair
Natural & Organic | Nontoxic, free from sulfates, silicone, & parabens
Price | $24

The breakthrough line by actress Issa Rae and entrepreneur Hannah Diop makes hair care products formulated for textured hair and rooted in technology. Sienna Naturals products are all vegan, cruelty-free, responsibly sourced, and dermatologist approved. Their H.A.P.I. Shampoo is a moisture-rich cleanser that’s effective enough to remove build-up from styling products but gentle enough to restore natural curl patterns. It’s making waves in the beauty world, winning 2022 beauty awards from Elite Daily and Byrdie. It soothes irritation, detangles, and leaves a subtle spa-like lavender and geranium scent.


6. Authentic Beauty Concept

Best For | Ingredient-driven products
Natural & Organic | Sulfate- and silicone-free, 95% naturally-derived ingredients
Price | $31

Authentic Beauty Concept has five straightforward shampoos: one for colored hair, one for dry hair, one for fine hair, one for damaged hair, and a deep-cleaning shampoo for all hair types. Each one is formulated with different botanicals—date extract helps color-treated hair appear more shiny and soft, mango’s vitamins C and E give dry hair more bounce, and green tea and lime add body to fine, thin hair. All of Authentic Beauty’s products are vegan, cruelty-free, and sulfate-free.


7. Ursa Major

Best For | Sustainable packaging
Natural & Organic | Free from parabens, sulfates, & silicones
Price | $26

Ursa Major’s Go Easy Shampoo is sulfate-free and lightly conditioning to clean hair without stripping it. The shampoo has coconut-derived surfactants to give a creamy lather, macadamia for its nourishing fatty acids, and licorice to help combat scalp flakes, and the natural scent is a woodsy blend of ginger and balsam. The B Corp certified brand launched by a Vermont couple makes gender neutral, sustainably sourced, and responsibly packaged skin and body products. The brand is even plastic negative—in partnership with rePurpose Global, for every plastic bottle they sell, they remove two from the environment.


Featured image is from Prose


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11 Best Natural Foundations Made With Organic Ingredients https://www.thegoodtrade.com/features/organic-and-natural-foundations-for-every-skin-type/ https://www.thegoodtrade.com/features/organic-and-natural-foundations-for-every-skin-type/#respond Thu, 04 May 2023 20:12:57 +0000 https://www.thegoodtrade.com/organic-and-natural-foundations-for-every-skin-type/ These natural and organic foundations will have your skin covered and your complexion glowing.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Our skin is the body’s largest organ, absorbing nearly everything we put on it. We are all about the new wave of foundations that are nutrient-rich, organic, natural, and effective for all types of skin. These 11 organic makeup brands offer a wide range of foundation shades and types (powder, cream, or liquid) made from natural ingredients. With these coverage options, your skin will radiate today, tomorrow, and in the long run!

Your lips and lashes deserve natural treatment, too! These organic lipsticks and natural mascaras are the perfect final touch for your organic beauty routine.


1. ILIA

Natural | Certified organic, vegan, cruelty-free, eco-friendly packaging
Foundation Types | Liquid, powder
What We Love | True Skin Serum Foundation ($54)
Shades Available | Up to 18
Price | $30–$64

Our skin absorbs nearly everything we put on it, and ILIA wants to make sure we’re providing our skin with the calm nourishment it needs. The award-winning, buildable foundation blends organic aloe leaf juice, plant-based squalane, and jojoba seed oil to soothe irritations and tame redness. It also gives your skin a more even tone by minimizing pores and blurring imperfections and leaves a velvety finish.


2. 100% PURE

Natural | 100 percent natural, cruelty-free, no preservatives or artificial colors
Foundation Types | Powder, cream, liquid
What We Love | Fruit Pigmented Healthy Foundation ($48)
Shades Available | Up to 19
Price | $42–$48

100% PURE prides itself on creating a variety of vegan formulas for every type of skin—from the tinted moisturizers to the full-coverage anti-aging liquid foundation. The Fruit Pigmented Healthy Foundation includes natural ingredients like avocado seed oil, pomegranates, and bamboo, so it’s sure to leave your skin feeling supple and smooth through the longest days. The highly pigmented colors are made from fruits and vegetables, instead of preservatives or synthetic dyes. It’s powerfully effective, healthy, and cruelty-free.


3. Juice Beauty

Natural | Certified organic, no preservatives, cruelty-free, eco-friendly packaging
Foundation Types | Powder, cream, liquid
What We Love | PHYTO-PIGMENTS Flawless Serum Foundation ($44)
Shades Available | Up to 13
Price | $25–$44

Juice Beauty’s award-winning skincare products are made with certified organic ingredients in the USA, utilizing sustainable packaging and soy ink. Juice Beauty provides all sorts of buildable formulas in 13 different tones that lock in moisture and give you a fresh, supple look. The PHYTO-PIGMENTS Flawless Serum Foundation is a best-seller, made with aloe leaf juice, safflower seed oil, and coconut alkanes. You’ll be looking youthful and glowing with this flawless, full-coverage finish.


4. WELL PEOPLE

Natural | Certified organic, preservative- & cruelty-free, made with sustainable energy, EWG verified
Foundation Types | Powder, cream
What We Love | Bio Stick Foundation ($27)
Shades Available | Up to 14
Price | $27

If you’re looking for 100 percent natural and organic foundation, WELL PEOPLE is for you. Made in small batches, the company creates richly pigmented formulas using plant-based ingredients like organic chamomile, aloe, and zinc. The Bio Stick Foundation is ideal whether you’re looking for spot correction or full coverage, and it comes in 14 unique shades for a natural and flawless complexion. We also love the versatile, nontoxic beauty products, many of which are multi-purpose, making them perfect for minimalist travel.


5. Range Beauty

Natural | 100 percent vegan, cruelty-, talc-, & paraben-free, hypoallergenic
Foundation Types | Liquid
What We Love | True Intentions Hydrating Foundation ($25)
Shades Available
| Up to 21
Price | $25

A 2017 study found that people of color are exposed to twice the amount of toxic beauty products throughout their lives, which can irritate sensitive or suffering skin. Range Beauty founder Alicia Scott decided to create a safer alternative, investing in clean beauty, not just makeup. Range Beauty’s foundation is hypoallergenic, free of synthetic dyes, fragrances, parabens, and talc—leaving only 100 percent cruelty-free, vegan, and a mostly natural formula. With an impressive 21 shades made to fight back against eczema and acne, sensitive melanin-rich tones will find a perfect match.


6. Alima Pure

Natural | Certified organic, no preservatives, cruelty-free
Foundation Types | Powder, cream, liquid
What We Love | Pressed Foundation with Rosehip Antioxidant Complex ($38)
Shades Available | Up to 17
Price | $26–$32; samples available

Alima Pure is a certified B Corp that produces natural and organic makeup while being 100 percent carbon-neutral. With ingredients like sage water, chamomile flower extract, and shea butter, Alima Pure never compromises on high-quality formulas for every skin tone. Our favorite is the pressed powder foundation, which glides on for a smooth finish and on-the-go application. You can also find refills and samples here to minimize waste.


7. Kosas

Natural | Nontoxic ingredients, vegan, cruelty- & gluten-free
Foundation Types | Liquid
What We Love | Tinted Face Oil ($42)
Shades Available | Up to 16
Price | $42

Using three types of mineral pigment and six active botanical oils (including avocado, red raspberry, and meadowfoam), Kosas’ lightweight tinted oil is deeply hydrating while also providing medium coverage. It’s also made without parabens and phthalates. You can expect it to minimize your pores and illuminate your complexion. If you’re not yet familiar with face oils, shake this bottle to emulsify then massage two to four drops into your skin using your fingertips.


8. Au Naturale Cosmetics

Natural | 100 percent natural, vegan, cruelty-, gluten-, & paraben-free, non-nano
Foundation Types | Powder, cream
What We Love | Zero Gravity C2P Foundation ($42)
Shades Available | Up to 15
Price | $36–$42

Made in the USA since 2011, Au Naturale Cosmetics has played a pivotal role in revolutionizing the cosmetics industry and pushing towards a future with more safe and natural ingredients. The brand’s foundations come in 15 shades and are 100 percent natural, cruelty-free, and vegan—and they never contain fillers or parabens. Pair this foundation with the creme concealer and the pore-minimizing finishing powder for a flawless, all-natural look.


9. Vapour Organic Beauty

Natural | Certified organic, preservative- & cruelty-free
Foundation Types | Cream, liquid
What We Love | Luminous Foundation ($46)
Shades Available | Up to 19
Price | $46–$48

Vapour Organic Beauty is making its mark when it comes to organic makeup and beauty products—and the brand’s foundation is no different. With 100 percent all-natural products and mineral pigments, Vapour creates formulas that enhance your natural glow without feeling heavy or irritable. For those with sensitive skin, we recommend the Soft Focus Foundation; for regular or oily skin, we love the Luminous Foundation—both offer 19 shades. It’s no wonder this brand has won Allure’s Best of Beauty award.


10. Burt’s Bees

Natural | Nontoxic ingredients, cruelty-free, eco-friendly packaging
Foundation Types | Liquid, powder
What We Love | Goodness Glows Full Coverage Liquid Makeup ($16.99)
Shades Available | Up to 18
Price | $12–$17

This full-coverage mineral foundation is made from 98.9% natural ingredients, including responsibly sourced Meadowfoam Seed Oil, which gives skin a radiant glow. Burt’s Bees has been creating cruelty-free and eco-conscious products since 1984, and they apply their commitment of being “true to nature” to their beauty line as well. Always formulated without phthalates, parabens, petrolatum, sodium lauryl sulfate (SLS) and other chemicals, this affordable, moisturizing foundation is the bee’s knees. (Sorry– we had to!)


11. Kjaer Weis

Natural | Certified organic & natural, cruelty-free, some vegan, gluten-free
Foundation Types | Cream, liquid
What We Love | Cream Foundation Refill ($46)
Shades Available | Up to 24
Price | $46–$48

Produced in Italy and packaged beautifully in metallic cases, Kjaer Weis cosmetics include blends of jojoba seed, coconut, and sweet almond seed oils to help fight signs of aging and naturally promote skin elasticity. This certified organic cream foundation is known to be both smooth and blendable, giving a semi-matte finish in 16 simply stunning shades. Plus, you can purchase refills for your existing compact—all beauty, no waste!


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15 Natural Skincare Products From Top Organic Brands https://www.thegoodtrade.com/features/natural-and-organic-skincare-brands/ https://www.thegoodtrade.com/features/natural-and-organic-skincare-brands/#comments Thu, 04 May 2023 20:09:38 +0000 Here are the very best natural and organic skincare products for glowing skin and ultimate freshness in 2023!

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

A daily skincare regimen is one of the easiest ways to ensure both long-term skin health and a glowing complexion. Natural and organic skincare products, in particular, combine essential vitamins, botanicals, and minerals that heal and restore our skin—without harming our bodies or the earth.

These natural skincare products from sustainable beauty brands are redefining industry standards. Our editors have searched far and wide to find the very best skincare collections—so you can easily review top products in one place!

If you love natural skincare products, check out our favorite natural and organic makeup brands and our guide to all-natural moisturizers.


Best Overall | Most Affordable | Most Organic


1. True Botanicals

Natural & Organic Skin Care | Organic & wildcrafted ingredients, MADE SAFE certified, sustainably sourced, Leaping Bunny certified, vegan
Price RangeCleanser ($48), Moisturizer ($110)

Using nature’s most restorative and nourishing ingredients (like chebula, an ayurvedic fruit, and algae extract), this award-winning skincare brand has something for everyone. From the acne-prone skincare sets to the pregnancy-safe products, True Botanicals uses only organic and wildcrafted ingredients. Everything we’ve tried, we love, but the True Radiance Oil is a favorite with our team and the beauty community for a reason—it’s divine and shows real results in skin texture and radiance. We also love that this company offers a skincare quiz so that you can find the best products for you, and that you can subscribe for discounts.


2. 100% PURE 

Natural & Organic Skin Care | USDA certified organic & natural ingredients, vegan, cruelty-free
Price Range | Cleanser ($30), Moisturizer ($24)

100% PURE‘s USDA certified organic products contain the very best ingredients and nutrients. The brand’s natural cleansers and masks detox and refresh skin, and the natural facial scrubs exfoliate and buff away bumps, flakes, and dullness. Plus, 100% PURE offers a full line of cosmetics and personal care products, and comes in recyclable packaging. We love their calendula cleansing milk and waterless cleansers (the lavender oat milk one smells good enough to drink). But for something truly luxurious, we recommend any of their sea culture products—SO good. Don’t be surprised when this company becomes your one-stop shop for all-natural products.


3. OSEA

Natural & Organic Skin Care | GMO & gluten-free, hand-harvested natural ingredients, Leaping Bunny certified, vegan
Price Range | Cleanser ($18), Moisturizer ($32)

Founded 25 years ago, OSEA boasts a safe skincare collection that is healthy for our bodies and the earth. The brand’s products contain natural, plant-derived ingredients (hello, vegan-friendly), with one of the most notable inclusions being the sustainably harvested seaweed. This powerful ingredient, combined with pure, cold-pressed essential oils, makes OSEA products nourishing and one-of-a-kind. The brand is also Climate Neutral Certified, powered by renewable energy, and uses glass & recyclable packaging.


4. cocokind

Natural & Organic Skin Care | Certified organic & natural ingredients, cruelty-free, gluten-free
Price Range | Cleanser ($15), Moisturizer ($15)

When you want your skin to feel catered to, check out the ultra-affordable cocokind. Whether you’re looking for cleansers and creams or exfoliators and essences, you can shop the brand’s offerings based on your skin type. All of cocokind’s products are cruelty-free, sustainably made, and thoughtfully packaged in recyclable materials. (And most of its formulas feature certified organic ingredients!) Look at the label on each product to learn more about its sustainability and ethics. This is our go-to option for affordable organic SPF that you can snag while at Target!


5. Ursa Major

Natural & Organic Skin Care | Natural, plant-based ingredients, vegan, cruelty-free
Price Range | Cleanser ($26), Moisturizer ($38)

The team behind Ursa Major understands the power of nature, which is why these products are plant-powered and formulated only with clean ingredients—you won’t find petrochemicals or synthetic fragrances in this collection. Instead, enjoy products made with sea fennel, shea butter, and sustainably certified palm oil, just to name a few. The brand is also certified plastic negative, has a carbon-neutral office, and uses recyclable packaging. If you were once a fan of the Clean & Clear Morning Burst cleanser (ahhh we were), Ursa Major’s face wash gives us all the energizing fragrance and exfoliation we love, without the microbeads or sulfates. (It’s a mood booster every morning!) Whether you’re after serums, tonics, balms, or washes, this certified B Corp has you(r skin) covered. 


6. Credo

Natural & Organic Skin Care | Natural & certified organic ingredients, free of The Dirty List®, cruelty-free
Price Range | Cleanser ($9), Moisturizer ($20)

When we’re looking for natural skin care, we often head right to Credo, a marketplace carrying more than 130+ clean beauty brands, including Tata Harper, Innersense, and One Love Organics. Every product must pass the Credo Clean Standard and avoid the 2,700 unsafe ingredients on The Dirty List®. We love finding what we need in one place—easier on us and the environment. (Or, you can head to a local store near you IRL!


7. Herbivore Botanicals

Natural & Organic Skin Care | Certified organic & natural ingredients, Leaping Bunny certified, vegan
Price Range | Cleanser ($14), Moisturizer ($44)

Herbivore Botanicals is all about “skinimalism.” The team believes skincare should be an easy and enjoyable part of our daily routines, and so it crafts natural and certified organic formulas that we love to stock on our bathroom shelves. (And not only do they look good, but they smell amazing, too!) Every ingredient is cruelty-free, vegan, and responsibly sourced—like olive-derived squalane, aromatic jasmine oil, and Blue Tansy in its best-selling Lapis Face Oil. Our team loves the foaming cleansing bar soap: It lathers well, travels well, and comes in at a reasonable price. Bonus—the packaging is recyclable and the brand gives back to the Trevor Project.


8. Reed + Gwen

Natural & Organic Skin Care | Organic & natural ingredients, vegan, Leaping Bunny certified
Price Range
| Cleanser ($48), Moisturizer ($48)

Launched by Avocado, the beloved natural bedding brand, Reed + Gwen is a new, 100 percent nontoxic skincare line steeped in both nature and science. The plant-based body products—from ultra-rich moisturizers to soothing bath salts—are made in the USA from responsibly sourced ingredients like marula oil, cane sugar, and rose clay. You’ll likely love the collection, but even returned items are donated (when possible) to a nonprofit serving marginalized communities. The Certified B Corp is also Climate Neutral Certified, and a member of 1% for the Planet. A quick note: these products quite literally melt into your skin (read our review here), so we recommend avoiding clothing (or sheets) for at least an hour after application.

The Good Trade Partner


9. Rosen

Natural & Organic Skin Care | Natural ingredients, cruelty-free
Price Range | Cleanser ($18), Moisturizer ($20)

The next generation of breakout care is here—and it’s Rosen. Instead of the same old ingredients in most skincare products, Rosen turns to newer, more modern ingredients like zinc oxide, Kojic acid, and mulberry extract. From scarring and textured skin to inflamed breakouts, Rosen’s solutions are just that: solutions that work (without breaking the bank!). If you’re not sure where to begin, we recommend its online quiz for curated recs. And when you’re done, the brand has an eco-friendly bottle buy back program to help offset landfill waste!


10. Juice Beauty

Natural & Organic Skin Care | USDA certified organic & natural ingredients, Leaping Bunny certified, vegan
Price Range | Cleanser ($15), Moisturizer ($30)

Juice Beauty has been changing the beauty industry since 2005 with its organic and natural clinically validated skincare collection. All of the products in this line are vegan and cruelty-free. The brand also utilizes sustainable energy sources for production and is a USDA certified organic company. You can feel good about what you’re putting on your skin with the detailed ingredients list and options for different skin types.


11. WELL PEOPLE

Natural & Organic Skin Care | Organic & plant-based ingredients, Leaping Bunny certified, vegan-friendly
Price Range | Cleanser ($18), Moisturizer ($22)

WELL PEOPLE combines plant-powered ingredients with dermatologist-tested formulas for the cleanest skincare. The brand ethically sources every ingredient in partnership with fair trade facilities (including organic jojoba and crambe seed oils), and products are 100 percent Leaping Bunny and PETA certified cruelty-free. WELL PEOPLE also touts more than 35 EWG verified products, including the Bio Booster Oil Drops that has more than 1,000 reviews.


12. Naturopathica

Natural & Organic Skin Care | ECOCERT certified natural ingredients, Leaping Bunny certified, vegan
Price Range | Cleanser ($20), Moisturizer ($25)

Barbara Close launched Naturopathica in 1995 to bridge the connection between inner wellness and outer appearance via holistic skin care. Its products are entirely free of animal-derived ingredients, parabens, silicones, toxins, and more—so all you’ll find are clean, sustainable ingredients including carrot seed oil, microalgae, and even marshmallow. From enzyme peels to herbal tea remedies, you’ll experience deeper, more nourishing beauty.


13. Weleda

Natural & Organic Skin Care | Certified natural by NATRUE, cruelty-free, vegan options
Price Range | Cleanser ($15), Moisturizer ($24)

One century ago (yes, 100 years!), Weleda started as a pharmaceutical lab and plant garden. Now the Certified B Corp creates natural skincare—without parabens, phthalates, and synthetic fragrances.. Instead, it uses flower, fruit, and root extracts, along with minerals and essential oils. Ingredients are ethically sourced from Weleda’s partners, and are sourced from organic or biodynamic farming using water & energy conserving processes. A heads up from our team—Weleda’s Skin Food is THICK, it’s pure bliss hydration, but for those who need something more lightweight try their other formulas. (Also, the moms on our team swear by their baby line!)


14. KLUR

Natural & Organic Skin Care | Organic & wildcrafted ingredients, cruelty-free, vegan
Price Range | Cleanser ($22), Moisturizer ($90)

Lesley Thornton spent nearly a decade working on holistic skincare and wellness before launching KLUR. This clean beauty brand is now self-funded, woman-owned and operated, and as sustainable as can be— we especially love that it’s made in the USA with recyclable & FSC certified packaging. With a focus on wildcrafted and organic ingredients like gluten-free rice ban, organic gotu powder, and organic macadamia nut oil, you’ll enjoy these luxurious products ‘til the last drop.


15. Matrescence

Natural & Organic Skin Care | USDA certified organic & plant-based ingredients, nontoxic, vegan, cruelty-free
Price Range
| Cleanser ($82), Moisturizer ($86)

Matrescence skincare is targeted towards typical maternity- and pregnancy-related issues such as hormonal acne, melasma, and stretch marks. Using only certified organic and sustainably sourced, plant-based ingredients, the brand creates powerful botanical formulas that are both pregnancy-safe and gentle on your skin, Matrescence also offers body butters, oils, and scrubs so you can take care of yourself head-to-toe! (And pro tip: Matrescence offers Rose Glow samples for free; you just cover the cost of shipping!) We also love that they use ethical sourcing with EWG verified options, and recyclable & eco-friendly packaging.


Featured image includes model Norrine Maupin wearing face mask by GOLDE.


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15 Natural Shampoo And Conditioners Without Toxic Chemicals https://www.thegoodtrade.com/features/natural-and-organic-hair-care-brands/ https://www.thegoodtrade.com/features/natural-and-organic-hair-care-brands/#comments Thu, 04 May 2023 20:09:13 +0000 Looking for the best organic shampoo and conditioners for healthy hair in 2023? Look no further! Our editors have tried and tested these natural hair care brands.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

For many of us, hair care is a significant part of our daily routine. Shampoo and conditioner, well, they’re like old friends, always there to take care of us (strand by strand). The process of washing and caring for our hair is a great way to re-center ourselves, celebrate natural beauty, and kickstart our mornings.

For us, it’s also essential to avoid harmful and toxic chemicals in our shampoo and conditioner, as well as support cruelty-free companies that use sustainable practices. That’s why we adore these natural hair care brands—for the best organic shampoo, conditioner, detangler, and everything in between. They help us stay true to our values and feel beautiful while doing so.

If you’re all about personal care and organic beauty, check out our list of natural skincare, aluminum-free natural deodorants, and natural and organic makeup brands as well!


Best OverallMost Affordable |Most Hydrating


1. Prose

Best For | Personalized hair care
Natural & Organic | Organic & natural ingredients, free from parabens, sulfates, & GMOs
Features | Climate Neutral Certified, Certified B Corp, PETA-approved cruelty-free, vegan options, sustainably sourced ingredients, gives back to various nonprofits
Price | Starting at $28; discounted subscriptions available

Beloved by customers and stylists alike, Prose is dedicated to making fresh, customized hair care from natural ingredients like argan and avocado oils, baobab extracts, and bamboo charcoal. Start by taking the online quiz about your hair (and sharing your hair goals!), and they will formulate a custom hair care regimen. Your personalized shampoo, conditioner, and hair masks are then crafted and delivered to your door within 7-12 days for maximum freshness.


2. JVN Hair

Best For | Ultra-hydrating formulas
Natural & Organic
| Free from silicone & sulfates
Features | Sustainably sourced ingredients, recyclable packaging, carbon-free shipping, Leaping Bunny certified (cruelty-free), vegan
Price | Starting at $18; discounted sets available

Created by celebrity hairstylist (and “Queer Eye” castmate) Jonathan Van Ness, all JVN Hair products feature an award-winning key ingredient: hemisqualane. Sustainably sourced from sugarcane, it penetrates the hair shaft to repair, protect, and smooth our strands—all while improving hair health over time. JVN Hair’s shampoo and conditioner sets (named Nurture, Embody, and Undamage) also include ingredients like aloe leaf juice, camellia seed oil, bamboo extract, jojoba esters, and hydrolyzed quinoa. Plus, the bottles are made of aluminum and glass (so they’re infinitely recyclable) and the pumps are made from post-consumer recycled plastic.

ALSO AVAILABLE AT:
Sephora


3. 100% PURE

Best For | Affordable organic shampoo and conditioner
Natural & Organic
| Certified organic ingredients, no chemical preservatives, artificial colors, or fragrances
Features | Green Business Certified, eco-friendly packaging, cruelty-free, vegan, gives back to various causes
Price | Starting at $12

You’ll never have to worry about toxic chemicals or artificial ingredients when using 100% PURE. This California-based brand maximizes the benefits of natural ingredients (like neem and virgin coconut) and is dedicated to promoting healthy products rich in protective antioxidants. We love the range of shampoos and conditioners in a variety of fresh scents, as well as the affordable price points. 100% PURE offers beauty and skincare products, too, making this a one-stop shop for high quality, affordable beauty.


4. True Botanicals

Best For | Antioxidant-rich formulas
Natural & Organic | Certified organic ingredients, free from sulfates & GMOs, MADE SAFE certified
Features | Eco-friendly packaging, Leaping Bunny certified (cruelty-free), vegan
Price | Starting at $34; discounted subscriptions available

Beloved by thousands of consumers and household names like Laura Dern and Olivia Wilde, True Botanicals is a cruelty-free, vegan, and natural brand made for your skin and hair. The Nourishing Hydrating Shampoo uses green tea oil, aloe leaf extract, numerous antioxidants, and a coconut-derived surfactant, so you can enjoy a rich wash and lather without stripping your hair of its natural oils. Pair together with the conditioner, and you’ll be feeling rejuvenated in no time. 

Also Available At:
Credo


5. NatureLab Tokyo

Best For | Fruit-derived formulas
Natural & Organic
| Botanical & natural ingredients, free from parabens, phthalates, & sulfates
Features | Eco-friendly refill pouches, PETA approved cruelty-free, vegan-friendly
Price | Starting at $15

Healthy hair starts at the scalp, according to NatureLab Tokyo‘s founder Rosa Takagi. She built her brand on the premise that eco-friendly hair care can be a perfect balance (or harmony, rather) between traditional Japanese beauty rituals and future-forward clean technology. We love this brand for its cruelty-free shampoos and conditioners, packaged in sleek and round bottles and made with fruit seed oils, grapefruit extracts, and natural keratin. Even more, the eco-friendly refill pouches contain 85 percent less plastic than two full-size shampoo bottles. How’s that for sustainability?


6. Sienna Naturals

Best For | Textured hair
Natural & Organic
| Nontoxic, free from sulfates, silicone, & parabens
Features
| Plant-based ingredients; operates with EWG standards, cruelty-free, vegan, ethically & sustainably sourced, made in the USA
Price
| Starting at $18; discounted subscriptions available

For textured hair in need of renewed hydration, consider Sienna Naturals, a natural hair- and scalp-centered brand. The signature foaming cleanser removes dirt and build-up while restoring natural texture, thanks to moisture-rich ingredients like Baobab oil, lavender oil, and aloe vera. Vegan and responsibly sourced, this Black women-owned brand supports sustainable harvesting and ethical working conditions. Grab a subscription for a sizable discount!

Also Available At:
Target


7. Ceremonia

Best For | Plant-based formulas from Latin and South American sources
Natural & Organic | Natural ingredients, free from parabens, sulfates, & silicones
Features | Recycled & recyclable packaging, carbon-neutral shipping, leaping Bunny certified, vegan
Price | Starting at $18

Babba Rivera launched Ceremonia as an ode to her Latinx heritage. Celebrating both Latin-derived ingredients and rituals, this clean haircare brand is making sure more people feel seen in the mainstream. Whether you need support with frizz control, scalp care, or curls, Ceremonia makes effective and nontoxic formulas just for you, with natural ingredients sourced from Brazil, Peru, and Mexico—just to name a few. Try the brand’s quiz or check out its shampoos, conditioners, and serums for your healthiest hair.

Also Available At:
Credo
Sephora


8. Act + Acre

Best For | Scalp care
Natural & Organic
| Plant-based, natural ingredients, free from synthetic fragrances
Features | Carbon positive, recycled packaging, energy-conserving Cold Processed Method, 100% vegan & cruelty-free
Price | Starting at $26

Act + Acre‘s products are more than just shampoos and conditioners—they are skincare for your hair. Healthy hair starts with the scalp, and the brand specializes in high quality products that target the skin there first. Made with fewer, plant-based ingredients for all hair types, these natural cleansers, masks, serums, and more will transform your hair from the root. The Cold Processed Scalp Detox is beloved by our team with noticeable differences in scalp health and hair texture after just a week. Please note though that the pump doesn’t reach to the bottom of the jar, so you must pour the final goodness out!


9. Ursa Major

Best For | Natural, gender-neutral fragrances
Natural & Organic
| Free from parabens, sulfates, & silicones
Features | Certified B Corp, Leaping Bunny certified, vegan, eco-friendly packaging, Certified Plastic Negative, gives back to environmental causes
Range | Starting at $26; discounted subscriptions available

Ursa Major believes in plant-based formulas that are simple, quick, and effective—because we’re all too busy for those multi-step routines. And the Go Easy Shampoo checks all of those boxes, leaving you with squeaky clean hair and a healthy scalp. Formulated using macadamia, bergamot, licorice, and coconut-derived surfactant, it smells truly delicious without the typical petrochemicals or synthetic fragrances. The best part? It’s gender-neutral, comes with a fantastic conditioner, and can be safely used by the whole family.

Also Available at:
Credo


10. Alaffia

Best For | Coconut-based shampoos and conditioners
Natural & Organic
| Natural ingredients, sustainably sourced, non-GMO ingredients
Features | Cruelty-free, fair trade, creates jobs & opportunities
Price | Starting at $10

Alaffia, named after a greeting used in central Togo, Belin, and Nigeria for health and well-being, is a social enterprise that spans around the world. These hair care products are made across Western Africa using the best and safest natural ingredients. In turn, the brand fights against poverty and creates jobs and opportunities through women’s co-ops & collectives. The shampoos and conditioners are derived from ethically traded virgin coconut oil, unrefined shea butter, and natural plants.

Also Available at:
Target


11. Authentic Beauty Concept

Best For | Vegan formulas
Natural & Organic | Sulfate- and silicone-free, 95% naturally-derived ingredients, 
Features | PETA-approved cruelty-free, vegan, fair trade ingredients, eco-conscious practices, gives back
Price | Starting at $31

Authentic Beauty Concept is as committed to good hair as they are to sustainable practices. Choose products by hair type and concern, and enjoy plant-based, vegan formulas like antioxidant-rich mango in the Hydrate line for dry hair or nourishing maple and pecan nut extracts in the Replenish range for damaged hair. As of 2021, packaging is made from 80% post-consumer plastics, which they introduced to their production line via slip-in, so as to first use up all original inventory and minimize overall waste.


12. Davines

Best For | Color-enhancing shampoo
Natural & Organic | Naturally derived ingredients
Features | Certified B Corp, gives back via 1% for the Planet
Price | Starting at $25

Founded in Parma, Italy by the Bollati family in 1983, Davines believes sustainable beauty means taking care of ourselves, the environment where we live and work, and what we love. Their commitment means they have been carbon neutral on the production of packaging across all product lines since 2018, and they give back to The Rodale Institute, the pioneer of Regenerative Organic Agriculture. They are cruelty-free, and working on becoming Leaping Bunny certified. We love that they use a wide range of naturally derived ingredients in their product formulas to treat everything from dandruff to gray hair. We are especially into their alchemic line, a system of color-enhancing shampoos to keep any color vibrant. 

Also Available at:
Target


13. Jupiter

Best For | Dandruff
Natural & Organic | Naturally derived and plant-based ingredients
Features | Gives back to mental health initiatives, post-consumer plastics & recyclable packaging, dermatologist-backed formulas, cruelty-free, vegan
Price | Starting at $21

For luxe, clean hair care that targets scalp health, Jupiter’s got you covered. Addressing issues like dandruff, scalp acne, greasiness and more, the brand uses soothing but powerful ingredients like colloidal oatmeal and olive-derived squalane, all approved by Board-certified dermatologist Dr. Julie Karen. Jupiter knows that, despite how common scalp flakiness can be, the associated stigma can be just as difficult to overcome; the brand is so committed to breaking down beauty-related barriers and insecurities they donate 5% of their profits to mental health initiatives. Love that!


14. Playa

Best For | Low maintenance routines
Natural & Organic | Naturally derived botanicals
Features | Cruelty free, science-backed
Price | Starting at $28

Playa, which means “beach” in Spanish, stays true to its name with a minimalist line of clean products that create the ultimate natural, breezy look– no styling required! If you love sulfate-free haircare but miss a good lather, you’ll love their Every Day Shampoo: the primary ingredient, capryl glucoside, is a gentle coconut-derived cleanser that gives a soft but generous foam. No drying out detergents here, babes! Pair with the Every Day Conditioner on your ends a few times a week and enjoy the baobab proteins that fill in any damaged cuticles in your hair for smooth, healthy locks that hardly need a thing. 


15. Attitude

Best For | Bar shampoos & conditioners
Natural & Organic | Vegetable- or mineral-based ingredients
Features | Ecologo certified, cruelty-free, vegan friendly, EWG VERIFIED, FSC-certified packaging
Price | Staring at $15

Dismayed by the amount of plastic and packaging involved in your regular daily products? So was Attitude! Reduce your product packaging waste with their plastic-free bar shampoos and conditioners, which come in innovative biodegradable cardboard. The clean formulas use plants and minerals to create gentle yet effective products that leave hair feeling impossibly soft. Enjoy the nourishing properties of cocoa butter, watercress, and avocado oil in these vegan friendly and cruelty-free formulas, all while feeling good about the lighter load in your recycling bin. 


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15 Organic Makeup Brands For Clean Cosmetics In 2023 https://www.thegoodtrade.com/features/clean-organic-makeup-brands/ https://www.thegoodtrade.com/features/clean-organic-makeup-brands/#comments Thu, 04 May 2023 19:59:27 +0000 https://www.thegoodtrade.com/clean-organic-makeup-brands/ In pursuit of living simpler, more conscious lives, nourish your skin with these natural and organic makeup brands—made with the purest ingredients.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Have you noticed ‘natural’ and organic’ seem to be on every cosmetic label these days? We have, too. Unfortunately, lack of regulation means these marketing buzzwords don’t always reflect a product’s ingredients. (Check out what goes into an organic certification here).

Don’t worry, though—our editors have searched far and wide for the very best organic makeup brands and natural skincare products that are truly clean and cruelty-free, ranging in price and product. This list is updated regularly, so share your favorite makeup brands and products in the comments below.

And don’t miss our guides for natural skin care brandsorganic foundations, natural lipsticks, and organic mascara!


Best OverallMost Affordable | Most Nourishing  


1. ILIA

Best For | Multi-use sticks, serum foundations
Natural & Organic | Natural & USDA-certified organic ingredients, safe synthetics
Features | Sustainable & eco-friendly packaging, recycling program, gives back to 1% For The Planet & One Tree Planted, cruelty-free, vegan-friendly
Price Range | $24 (eye primer) – $54 (foundation)

The best makeup brands blend natural, effective ingredients with nourishing vitamins and oils in skin care. Enter ILIA. This natural cosmetic line is making formulas from scratch to ensure your makeup is the cleanest it can be, and it’s dedicated to sustainability and ethics every step of the way. We love the multi-purpose sticks for travel and a compact makeup collection.


2. Well People

Best For | Minimalist makeup
Natural & Organic | Natural & plant-based ingredients
Features | Sustainable practices & packaging, EWG verified, cruelty-free, vegan-friendly, made in the USA
Price Range | $10 (mini mascara) – $30 (moisturizer with SPF)

If you’re going for the perfect no-makeup look, Well People is the brand for you. The cruelty-free and natural cosmetics in this collection are designed to nourish and soothe your skin while also giving you the color and coverage you desire. Plus, the line includes many vegan products we adore. We love how versatile and affordable Well People’s handcrafted cosmetics are, especially since 35+ products are EWG-verified. (You can find Well People in major drugstores!)


3. 100% Pure

Best For | Fruit-pigmented lip & cheek tint
Natural & Organic | Naturally pigmented, nontoxic ingredients
Features | Recycled packaging, cruelty-free, gives back to various causes
Price Range | $8 (lip balm) – $55 (palette)

100% Pure aims to create the world’s purest organic and all-natural line of cosmetics, beauty products, and skin care. The brand’s vegan cosmetics are formulated with high-performing antioxidants, naturally occurring vitamins, and essential oils to give your skin maximum benefits. The brand even offers soaps, shampoos, and conditioners to complete your (nontoxic) beauty routine! Affordable, safe, and stunning.


4. RMS Beauty

Best For | Concealer & highlighters
Natural & Organic | Natural, food-grade, & organic ingredients
Features| Recyclable & reusable packaging, cruelty-free, nano- & GMO-free
Price Range | $20 (eye pencil) – $52 (cover-up foundation)

RMS Beauty is renowned in the beauty world, and it’s clear why. The brand’s cosmetic collection is produced with raw, food-grade, organic materials that hydrate and illuminate your skin while enhancing and improving your already beautiful complexion. RMS is dedicated to transforming the way people use makeup, creating products that are not only nontoxic and GMO-free but also healing and nourishing.


5. Kosas

Best For | Cream blush & highlighter duos, lipsticks & glosses
Natural & Organic | Botanical formulas & safe synthetics
Features | Botanically based skin care, eco-friendly packaging, cruelty-free, vegan-friendly
Price Range | $15 (eyeshadow) – $42 (face oil foundation)

Kosas is on a mission to reinvent our beauty routines through intentional formulas. Founded by a chemist dedicated to clean and quality cosmetics (sans 2,7000 harmful ingreidents), the brand’s natural beauty collection is filled with nourishing botanical ingredients. We especially love the dimensional colors you can achieve with the cream blush duos and the inclusive shades of face oil foundation.


6. Jones Road

Best For | Miracle balm
Natural & Organic | Clean, safe ingredients without phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, or BPA
Features | Vegan options, cruelty-free, 100% recyclable Forest Stewardship Council®-certified post-consumer fiber packaging
Price Range | $18 (lip balm) – $44 (foundation

Makeup pioneer Bobbi Brown created Jones Road just four years after leaving her namesake company. “Why can’t I find makeup products that are both clean and high-performance- that don’t sacrifice one for the other?” she asked. Jones Road seeks to fill that gap in the market, with easy, multi-purpose products that could be used to achieve any look— from a natural, no-makeup look to a high drama, ultra glam one. Using even stricter guidelines that the E.U.’s, the carefully curated range of balms, sticks, and creams are the best of the best in high impact clean beauty.


7. Alima Pure

Best For | Powder foundations & primers
Natural & Organic | Natural, nontoxic ingredients
Features | Certified B Corp, carbon-neutral, reusable packaging, renewable energy-powered, cruelty-free, gives back to 1% For The Planet
Price Range | $18 (eyeshadow) – $48 (liquid primer) 

Alima Pure products are formulated with the purest ingredients for maximum impact—and the natural makeup brand never uses synthetic dyes or tests on animals. The B Corp also gives back each year to green initiatives and is fully carbon-free. We love the diverse shades and the team’s dedication to affordable natural and organic beauty. If you’re not ready to commit to its best-selling powder foundation, try a sample first!


8. Juice Beauty

Best For | Tinted moisturizer
Natural & Organic | Natural & USDA-certified organic ingredients
Features | Local sourcing, recycled packaging, solar & wind power operations, vegan, cruelty-free, gives back
Price Range | $15 (SPF lip moisturizer) – $44 (serum foundation)

Juice Beauty creates organic and natural, clinically validated skin care and vibrant plant-pigmented cosmetics. All of the products are vegan and cruelty-free, and the brand utilizes sustainable energy sources for production. These products are also USDA-certified organic, so you can feel good about what you’re putting on (and into!) your skin.


9. Axiology

Best For | Multi-use balms
Natural & Organic | Organic ingredients
Features | Eco-friendly packaging, recycling program, vegan, cruelty-free, palm oil-free 
Price Range | $14 (multi-use balm) – $28 (lipstick)

For makeup that’s as fun as it is Earth-friendly, Axiology does it best. The California-based brand makes creamy and colorful multi-use balms and lipsticks, and does so using only 10 (!) ingredients of clean oils, extracts, waxes, and butters. The entire collection is vegan, palm oil-free, and comes in boxes made by women in Bali from paper waste collected on the island.


10. Au Naturale

Best For | Bold lip colors
Natural & Organic | Nontoxic & USDA-certified organic ingredients
Features | Ethically sourced & purely processed colorants, recyclable packaging, cruelty-free, vegan, made in the USA, gives back to environmental causes
Price Range | $15 (tinted lip oil) – $42 (foundation)

Au Naturale has been a leader in the clean beauty revolution since 2011. Founded by a nuclear analyst looking for cosmetics that would be safe and nourishing for her skin, Au Naturale products are vegan, gluten-free, nontoxic, and paraben-free; these cosmetics are intentionally made to be non-irritating. We love the countless lip colors and the numerous shades of foundation.


11. Lily Lolo

Best For | Mineral-based makeup
Natural & Organic | Natural ingredients
Features | Nontoxic, recyclable packaging, vegan-friendly
Price Range | $12 (eyeshadow) – $26 (cream foundation)

London-based brand Lily Lolo specializes in mineral makeup, so you can rest assured that its entire line (of bronzers, blushes, BB creams, and more) is free from harsh chemicals like parabens, perfumes, dyes, and fillers. And because Lily Lolo is crafted to complement any skin type, whether dry or oily, its products provide you the most natural finish without clogging or irritation. Plus, the collection comes in plastic containers that are fully recyclable. 


12. NOTO

Best For | Multi-use stains
Natural & Organic | Organic ingredients
Features | Small batch, sustainable packaging, refill program, vegan, cruelty-free
Price Range | $19 (multi-use stick) – $28 (highlighter pot)

Based in Los Angeles, NOTO’s gender-fluid makeup was developed with minimalists in mind. From its pigmented lip & cheek stains to its highlighter for the face & body, the collection is vegan, crafted in small batches, and made from organic plant-based ingredients (like olive fruit oil and rosemary leaf extract). Its bottles are made of glass, the plastics of PCR material, and the boxes are biodegradable. If you’re in LA, NOTO offers a refill program so you can replenish your emptied bottles.


13. Burt’s Bees

Best For | Affordable makeup
Natural & Organic | Natural ingredients
Features | Carbon Neutral Certified, recyclable packaging, water offsetting, cruelty-free, recycling program, gives back
Price Range | $5 (tinted lip balm) – $17 (powder foundation)

Founded in 1984, Burt’s Bees has been making Earth-friendly personal care products for over 30 years, and its makeup collection upholds that same standard. Its eyes, lips, and face formulas include responsibly sourced ingredients like safflower seed oil, honey, and bamboo; and Burt’s Bees uses a percentage of PCR material in all its packaging. Naturally, its eponymous foundation supports honeybee health and biodiversity, and has given over $3.5 million in grants.


14. Merit Beauty

Best For | Minimalist makeup
Natural & Organic | Clean ingredients
Features | Nontoxic ingredients, sustainable packaging, vegan, cruelty-free, gives back
Price Range | $24 (lip oil) – $38 (complexion stick)

Merit makes exactly what we need—no more, no less. The Los Angeles-based beauty brand offers a highly curated line of “well-edited essentials” (including a lengthening mascara and highlighting balm) that is free from over 1,400 potentially unsafe ingredients. Instead, its products boast skin-loving formulas that include plant-based squalane, vitamin B5, kaolin clay, and sea daffodil extract. Its shipment packaging is recyclable, reusable, or biodegradable; and Merit also volunteers, donates, and supports the nonprofit Baby2Baby.


15. Erin’s Faces

Best For | Mineral makeup
Natural & Organic | Organic ingredients
Features | Paraben-free, cruelty-free, vegan-friendly, gives back
Price Range | $8 (tinted lip balm) – $40 (foundation)

Named for its founder, a former makeup artist, Erin’s Faces is on a mission to empower, educate, and include. Based in New Jersey, the skincare and mineral makeup brand crafts paraben-free essentials like mascara made with organic matcha, lip gloss made with organic strawberries, and a combo cream that’s tinted moisturizer, sunscreen, and antioxidant lotion. Plus, a percentage of Erin’s Faces sales goes towards nonprofits like One Tree Planted and the Trevor Project. Face the day effortlessly.


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10 Best Natural & Organic Sunscreens For Your Face https://www.thegoodtrade.com/features/natural-face-sunscreen/ https://www.thegoodtrade.com/features/natural-face-sunscreen/#respond Wed, 03 May 2023 11:00:00 +0000 https://www.thegoodtrade.com/natural-face-sunscreen/ The best natural and organic face sunscreen for summer 2023.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Now that skincare has outpaced cosmetics as a beauty routine essential, we’re learning about the best possible natural ingredients that support nourished, healthy skin. Sunscreen is the cornerstone of protecting our skin from excessive sun damage. But not all sunscreen is guaranteed to be safe for our bodies or for our environment (read more about the benefits of mineral sunscreen here).

Fortunately, there are dozens of brands making all natural and eco-friendly products that protect our health—the only issue now is choosing the one that fits our needs and budget!

To help narrow it down, we’ve rounded up all natural face sunscreens that range in price, texture, function, and SPF. These products melt into our skin with ease and keep us sunburn-free during beach days, morning walks, and car trips.

Don’t forget to top off your sun care routine with a natural body sunscreen and our favorite sustainably made sunglasses!


Best Overall | Most Affordable | Best Zinc Without White Cast


1. ILIA

Best For | Range of shades available
Active Ingredients | Zinc oxide 12%
Price Range | $48–$64

If zinc sunscreens often leave a white cast on your skin, ILIA’s Super Serum Skin Tint offers high-SPF protection in a wide variety of shades (30 to be exact!). Even beyond the sun protection and tinted coverage, this serum also contains hyaluronic acid, plant-based squalane, and shea butter derivatives for smooth and moisturized skin. And if simplifying your skin care is something you’re looking for, check out their C Beyond Triple Serum SPF 40, which combines stabilized 10% Vitamin C serum with mineral SPF 40 and comes in three tints for light coverage. Triple duty, indeed!

Also available at Credo, Detox Market


2. cocokind

Best For | Bluelight protection
Active Ingredients | Zinc oxide 21%
Price Range | $25

Considering how much time we spend staring at screens these days, it’s a wonder we didn’t add this to our skincare routine sooner. cocokind’s Daily SPF 32 will do more than just protect your face from the sun’s UVA and UVB rays (using reef-safe zinc oxide); its inclusion of blue phytoplankton and microalgae will also help combat damage caused by blue light exposure, as well as shield your skin from the effects of environmental pollution. Plus, the formula’s super lightweight and non-greasy. What more could you ask for?

Also available at Thrive Market, Target


3. Kinfield

Best For | Luminizing sunscreen
Active Ingredient | Zinc oxide 20.3%
Price Range | $26–$28

A totally reef-safe, blendable mineral sunscreen that not only won’t leave a white cast but will actually give you a glow? We are loving the luminizing face sunscreen from Kinfield. Sunglow SPF 35 is a 100% mineral, vegan sunscreen that gives you a sunkissed radiance without glitter, harsh chemicals, or anything that might harm your body or the environment. Other ingredients include nourishing jojoba oil, softening sunflower seed oil, and hydrating glycerin––no wonder our skin feels so happy after putting it on!

Also available at Credo


4. UnSun Cosmetics

Best For | Tinted sunscreen for darker skin
Active Ingredient | Zinc oxide 6.5%, titanium dioxide 5.5%
Price Range | $29–$34

Katonya Breaux launched UnSun Cosmetics as a response to the lack of effective sun care options for darker skin tones. These mineral sunscreens come in two main shades for lighter and darker skin, and are made with the safest of ingredients. Named a Best Of Beauty award winner by Allure, it’s a botanical-infused formula that offers sheer coverage and a shimmering tint.


5. Solara Suncare

Best For | Moisturizing sunscreen
Active Ingredient | Non-nano, non-coated zinc oxide 20%
Price Range | $17–$64

Solara’s Sunscreen leaves skin feeling super moisturized and glowy even before a day in the sun. Even though it’s unscented, there’s a slight lovely fragrance from the natural ingredients, but not enough to linger (and it’s good for sensitive skin!). This EWG Verified powerhouse sunscreen is vegan, reef-friendly, cruelty-free, and even protects from blue light exposure. The recyclable packaging is the cherry on top.

Also available at Target, Detox Market


6. Juice Beauty

Best For | Everyday sunscreen
Active Ingredient | Zinc oxide 20%
Price Range | $20–$40

If you’re looking for something simple, lightweight, and oil-free for everyday coverage, look no further than Juice Beauty. We love the organic and antioxidant-rich ingredients (including plant-based hyaluronic acid) and the fact that this moisturizer is vegan, cruelty-free, and reef-safe. This one leaves a bit of a zinc cast at first, but absorbs into skin quickly, leaving it feeling moisturized and ready to go. And when you’re done, the packaging is recyclable!

Also available at Thrive Market, Credo


7. Naked Sundays

Best For | Skincare with SPF
Active Ingredient | Zinc Oxide 22.75%
Price Range | $22–$34

This Australian brand has taken on the challenge of creating a mineral SPF line that also has your daily skincare faves covered (think vegan collagen, squalane-packed serums, and even lip oils!). With multitasking products like their Collagen Glow Mineral Perfecting Priming Lotion, you can get in your plumping collagen, hydrating watermelon extract for Vitamin C, and a tinted primer that is all infused with a 100% mineral SPF 50 that is water resistant, reef-safe, and fragrance free. *Chef’s kiss*


8. Supergoop

Best For | CC Cream with SPF
Active Ingredient | Titanium Dioxide 4%, Zinc Oxide 20%
Price Range | $14–$46

For a wide-range of products that blend makeup and mineral suncare, we love Supergoop. From setting powder to tinted sunscreen, you can find an easy and safe solution to simplifying your routine. We especially love their 100% Mineral CC Cream SPF 50, which is made for all skin types and comes in fifteen shades!


9. EltaMD

Best For | SPF by skin concern
Active Ingredient | Zinc Oxide 15% , Titanium Dioxide 2%
Price Range | $14–$45

If you have sensitive skin, acne, dryness, or oily skin, shopping for sunscreen might feel impossible. How do you fine safe, chemical-free suncare that won’t make your skin concern worse (or create a new one!)? Enter EltaMD. You can search by skin type or concern, and find products that are broad spectrum, mineral SPF designed just for you. Known for their weightless formulas, these products are also noncomedogenic, fragrance-free, and paraben-free. You can thank us later!

Also available at Target


10. ATTITUDE

Best For | Face stick
Active Ingredient | Zinc Oxide 20%
Price Range | $15

A safe, sunscreen stick that is EWG certified, vegan, mineral, and with eco-responsible packaging? Sign us up! ATTITUDE’s award-winning mineral suncare sticks are gentle on your skin and the environment. Made for kids, adults, and coming in sensitive formulas, tinted, or regular, these sticks are travel-friendly and plastic free. It’s not too early to stock up and have these ready for stocking stuffers!


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7 Non-Toxic Dry Shampoos With Natural Ingredients https://www.thegoodtrade.com/features/natural-dry-shampoo/ https://www.thegoodtrade.com/features/natural-dry-shampoo/#respond Wed, 19 Apr 2023 20:36:20 +0000 https://www.thegoodtrade.com/natural-dry-shampoo/ The best organic dry shampoos for fresh, voluminous, and non-oily hair—even on no-wash days.

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The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Many of us take great pride in caring for our hair—and sometimes we care just a little too much. Over-washing strips our hair of its natural oils, and in turn causes extra oiliness and irritation. But thank goodness for dry shampoo. With it, we can opt to wash less and spray more for hair that feels just as clean, but without the hassle.

Rather than using aerosol bottles or dangerous chemicals, you can find natural dry shampoos that have organic ingredients, are cruelty-free, and abide by eco-friendly standards. We’ve found seven brands that are giving our hair new life. Simply sprinkle a little on your roots and take on the day.

When you’re not washing on-the-go, here are our favorite natural and organic shampoo brands!


1. Vegamour

Best For | Hair growth
Natural Ingredients | Rice starch, kaolin, bergamot fruit oil, water, clover extract
Price | $36 for 3.95 fl. oz.; discounted subscriptions available

Vegamour understands the struggle of growing out your hair. That’s why they’ve formulated their GRO Dry Shampoo with unique phytoactives that can improve your overall hair and scalp health. This award-winning dry shampoo does more than absorb excess oil and improve hair fullness; it’s rich in botanical actives including red clover, which acts as a DHT blocker that can minimize hair thinning. It’s no wonder this dry shampoo is on the top of our list!  


2. rahua

Best For | Volume & texture
Natural Ingredients | Clay, cassava root, star anise, vanilla planifolia
Price |  $32 for 1.8 oz.

rahua Voluminous Dry shampoo is perfect for adding volume and shine in the most eco-friendly of ways. Using minimal ingredients, this dry shampoo harnesses the centuries-old power of cassava and clay to absorb oil, sweat and dirt from your hair—leaving you refreshed and ready for the day. No need to tease here—just a few sprays and you’re all set! Best of all, for every bottle purchased, one acre in the Amazon Rainforest is preserved through rahua’s 1 bottle = 1 acre program.


3. Prose

Best For | Custom formulations
Natural Ingredients | Menthol, tapioca starch, witch hazel extract, tea tree oil, oat flour, binchotan charcoal, white clay, aloe vera juice
Price | $28 for 1.4 oz.; discounted subscriptions available

If you’re having trouble finding the perfect dry shampoo formula for your unique hair needs, Prose is your answer. Create your own customized dry shampoo using Prose’s selection of natural ingredients, which are safe for sensitive scalps. Based on your preferences, you can even make your dry shampoo free of silicones and fragrances (which is perfect if you avoid those in your hair products!). We recommend trying out their subscription service so you can have your custom formula sent straight to your door, hassle-free and on your schedule.


4. Acure

Best For | All hair types
Natural Ingredients | Corn starch, arrowroot powder, kaolin clay, sodium bicarbonate, rosemary oil, peppermint oil
Price | $12 for 1.7 oz

You (and your hair) can shine bright with Acure’s Dry Shampoo, made with rosemary and peppermint. Shake this 100 percent vegan and natural dry shampoo right onto your head or apply it using a comb or brush. Within minutes, you’ll have fresh, oil-free hair, no matter your hair type. It’s both results-oriented and cost-effective. Consider us hooked!


5. Briogeo

Best For | Detoxifying oily scalps
Natural Ingredients | Rice starch, corn starch, kaolin, sodium bicarbonate, sodium hyaluronate, bambusa arundinacea stem extract, biotin, watch hazel, charcoal powder, water
Price | $25 for 1.7 oz.; discounted subscriptions available

Have color-treated, relaxed, or oily hair? Look no further than Briogeo’s Scalp Revival Dry Shampoo. This miracle-maker detoxifies both scalp and hair using kaolin, rice starch, witch hazel and super-vitamin Biotin for the cleanest hair around. This product tackles the root cause of oiliness, rather than just acting as a solution. Your hair will feel healthier and cleaner than ever before.


6. Act + Acre

Best For | Balancing scalp microbiome
Natural Ingredients | Rice starch, tapioca starch, rice powder, silica, water, ioniplex fulvic ionic mineral complex
Price | $26 for 0.60 oz.; discounted subscriptions available

Act + Acre uses scalp science when formulating their bestselling Plant-Based Dry Shampoo. This benzene-free dry shampoo delivers over 65 minerals to your hair follicles upon application to protect your scalp’s health—all while effectively lifting and absorbing excess residue. Use between washes or as needed for a clean feeling without any irritation. Cheers to a healthy scalp!


7. Handmade Heroes

Best For | On-the-go application
Natural Ingredients | Kaolin, rice powder,charcoal, cocoa powder, geranium rose oil, lavender flower oil
Price | $10 for 2 oz.

No time to wash your hair? No problem! Handmade Heroes’ Dry Shampoo brings your locks to life with its easy-to-use non-aerosol application. Choose from one of two naturally-derived formulas; each made for dark or light hair, to ensure no residue is left in sight. Its convenient size makes it perfect to take with you while traveling, or for throwing in your gym bag for a post-workout refresh!


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